The Talk alcohol campaign has been launched in Derbyshire to help parents understand the implications of alcohol and how their behaviour towards drinking alcohol can impact their children.
The campaign aims to help parents have a conversation with their child about alcohol anytime from the age of 7 in order to help their children understand the consequences of drinking alcohol and help tackle the number of emergency alcohol admissions to A&E in under 18’s in the Derbyshire area.
"If Mum always gets drunk with her mates, I'm gonna think it's normal."
- The role of parents’ alcohol consumption cannot be underestimated. Both consciously and subconsciously young people are emulating their parents drinking behaviour.
- Parents are not fully aware of the impact they have on their children’s alcohol consumption - they believe that parental drinking can influence children’s drinking behaviour but do not believe they drink in a way that would have a negative impact. They do not associate their own behaviour with the impact on children.
- Giving children alcohol does not prevent risky behaviour. The survey conducted with young people suggests that whilst children are introduced to alcohol with their parents at home, as they are growing up they are still engaging in risky activities, such as drinking alcohol in the park.
- Parents are creating an environment for their children where alcohol is socially acceptable; their social media posts about ‘popping prosecco’ and ‘gin o’clock’ perpetuate notions of drinking as culturally acceptable. Cocktails are even being provided for adults at children’s parties.
- Young people do have a comprehensive understanding of the risks associated with alcohol but their motivations to drink override this knowledge; it is an emotional not a rational decision.